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Patrick Cannata

Creative Director|Art|Design
State Farm

Simple Insights

Simple Insights is a redesign and rebranding of the original State Farm learning center. It’s a content driven engine designed to build consumer awareness and engagement by providing compelling advice and helpful information through a dynamic, integrated site experience. The overall structure of Simple Insights is comprised of a series of responsive templates used to instantly display various forms of content relevant to the user’s interest seamlessly across any device.
Simple Insights

Curtain

The curtain functions as a navigation scheme placed upon the Homepage that is used to introduce and establish the Simple Insights brand as well as facilitate engagement upon initial arrival.
Simple Insights

Homepage Template

The primary function of the Homepage template is used for the display and engagement of a variety of featured article cards sourced from nine categories, product promotions, and State Farm affiliated promotional content.
Simple Insights

Category Template

The primary function of the category template is used for the display and engagement of a variety of featured category-specific article cards, subcategory card collections, and promotional content.
Simple Insights

SubCategory Template

The primary function of the subcategory template is used for the display and engagement of individual article cards specific to the subcategory topic.
Simple Insights

Article Templates

The primary function of the article template is used for the display and engagement of all featured articles. The template structure is designed to host a variety of article formats including video, calculators, and infographics.