State Farm
Simple Insights
Simple Insights is a redesign and rebranding of the original State Farm learning center. It’s a content driven engine designed to build consumer awareness and engagement by providing compelling advice and helpful information through a dynamic, integrated site experience. The overall structure of Simple Insights is comprised of a series of responsive templates used to instantly display various forms of content relevant to the user’s interest seamlessly across any device.
Simple Insights
Simple Insights
Curtain
The curtain functions as a navigation scheme placed upon the Homepage that is used to introduce and establish the Simple Insights brand as well as facilitate engagement upon initial arrival.![](https://freight.cargo.site/t/original/i/cc0006d406115c97de17c2b824571e958bf1fd990cd7155c2fcb7cda2f9fec1f/Curtain_Mobile_TAB.jpg)
Homepage Template
The primary function of the Homepage template is used for the display and engagement of a variety of featured article cards sourced from nine categories, product promotions, and State Farm affiliated promotional content.![](https://freight.cargo.site/t/original/i/36efbcccb98d1001bf3acb9a046d36c71abaab9e81a691780b5d56bee4754860/SI_Homepage_Desktop.jpg)
![](https://freight.cargo.site/t/original/i/b605262e14701646393fc42bd9958778093de231318228b4366aade5b644b7eb/HP_Mobile_TAB.jpg)
Simple Insights
Simple Insights
Category Template
The primary function of the category template is used for the display and engagement of a variety of featured category-specific article cards, subcategory card collections, and promotional content.![](https://freight.cargo.site/t/original/i/32d465651105dcddf56ea5170ce699a849b15e18df6442e1a1a22130d8919fa3/SI_Category_Desktop_1300.jpg)
![](https://freight.cargo.site/t/original/i/8c991ce11fb2c8ad976b1c836898f960d3b9010b9b0066ab07234c057aa28f8f/SI_Mobile_CAT_01.png)
![](https://freight.cargo.site/t/original/i/979c3c6de744c937531fe554a3029ce7e10264093239672a6b541b9d41d1845e/SI_Mobile_CAT_02.png)
![](https://freight.cargo.site/t/original/i/0dbddc5a4aa06e3b27d8428ce42dfe3c0b1189ea511d9d2c01eba3928db3b080/SI_Mobile_CAT_03.png)
![](https://freight.cargo.site/t/original/i/f4709f5674c676592b07963d1fafeffa94ba7c3d517df7e9c311a05a54182201/SI_Mobile_CAT_04.png)
SubCategory Template
The primary function of the subcategory template is used for the display and engagement of individual article cards specific to the subcategory topic.![](https://freight.cargo.site/t/original/i/2a442cf50c08ca0c6c3048b6edc084a3b04d9f3d0bb282d373063731abba4b29/SI_Sub_Category_Desktop.jpg)
![](https://freight.cargo.site/t/original/i/5e098795d87d085e1cb97f25fa71f01778fdcfe03199a91e18c078cb97593ae7/SI_Mobile_SubCAT_01.png)
![](https://freight.cargo.site/t/original/i/84ddb9011eeda0069a3004f357bbe2f47d1f2cc5d063f8f533a3b2f078f92114/SI_Mobile_SubCAT_02.png)
![](https://freight.cargo.site/t/original/i/2ee3351ccb852189c67197f536334e9ae6500db16a84129d4d3dce1420742de2/SI_Mobile_SubCAT_03.png)
![](https://freight.cargo.site/t/original/i/b4d205ceabf417ddfabd7a828c632db78c1e3ca14618bb181cc7b135321e26f0/SI_Mobile_SubCAT_04.png)
Simple Insights
Article Templates
The primary function of the article template is used for the display and engagement of all featured articles. The template structure is designed to host a variety of article formats including video, calculators, and infographics.![](https://freight.cargo.site/t/original/i/692be199e2f5ed32bfdf08f0ce6fb294f0d693d3ec748239572400d311174d3b/SI_Text_Article_Full_Bleed_Image_Desktop.jpg)
![](https://freight.cargo.site/t/original/i/1c2b7b78c435bb61b9038e35ec3184b448644ba584969d99930f75a222f6a8c5/SI_Video_Article_Desktop.jpg)
![](https://freight.cargo.site/t/original/i/7eb6c7f428ed7dd7b9505d95992ce4f971f86243fcf1b967252d496b2a285df0/SI_Mobile_Article_01.png)
![](https://freight.cargo.site/t/original/i/a88c6525fbbf384707ae69b4bb3bcaa09f9c42b9d2955d85df91202e0d4d6554/SI_Mobile_Article_02.png)
![](https://freight.cargo.site/t/original/i/cb80272fb8b9e516605d7b097a61917474b75e0b9101a5c6cfac305c1d618449/SI_Mobile_Article_03.png)
![](https://freight.cargo.site/t/original/i/6c755e5613c0a0c4eb1f88564afa01df37c43abab747872979fe2e92c5ba1edc/SI_Mobile_Article_04.png)
![](https://freight.cargo.site/t/original/i/d4cac795404641cb008808471abf414c0a4d81e09f47b67592266e270e8a6cd3/SI_TAB_Article-01.png)
![](https://freight.cargo.site/t/original/i/591bf1a766c56bd55d00259c57c38b975300fbef6c8744effe646c37abe034d2/SI_TAB_Article-02.png)