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Patrick Cannata

Creative Director|Art|Design

It doesn’t just tell time. It tells history.

Rolex is a global partner and the official timepiece of Formula 1, the worldwide leader in motorsports. Both brands share a common pursuit of excellence and are united by supreme engineering, demonstrating the dedication required to reach the pinnacle of both watchmaking and motorsports.

The assigned task was to showcase the Cosmograph Daytona, an iconic watch incredibly popular among race car drivers and motorsport enthusiasts. Awareness also needed to be built around the official kickoff of the F1 Rolex Australian Grand Prix.

Leveraging both print and OOH, I designed 3 different visual approaches to allow Rolex the opportunity to display different layouts among the various Grand Prix destinations across the globe or simply stick with one set of templates.

Design AppRoach: 01

Print & OOH

Design Approach: 02

Print & OOH

Design Approach: 03

Print & OOH