Emerge Your Best
Emergen-C is a vibrant and innovative health supplement brand within the Haleon portfolio, renowned for its vitamin C-packed fizzy drink mixes designed to support immune health, energy, and overall wellness. It is also one of the more fun and engaging brands I've had the pleasure to work with.
While leading Cast, Haleon’s in-house creative team, we cultivated a strong partnership with the Emergen-C brand team. Initially collaborating on social content, our relationship evolved to include more comprehensive brand awareness projects, which we were awarded over their agency partners. Below are a few examples of those projects.
Emergen-C Product Portfolio OLV:
Emergen-C is well known for its vitamin-C-packed fizzy drink powders; however, many consumers are unaware that the brand also offers a diverse product line that includes gummies, chewables, and crystals, all available in kid-friendly versions. Our task was to create an OLV that would raise awareness and educate consumers about the various product offerings. The OLV would start off on both the Amazon Brand Store and Emergenc.com eventually finding its way onto other PDPs.
Immune+ Crystals OOH Digital Banners:
To help generate buzz around the launch of Emergen-C Immune+ Crystals, the EMC brand team purchased a handful of digital banner placements at JFK Airport. We were tasked with creating the digital banners in multiple sizes with less than a week to complete them after receiving last-minute banner spec updates. The brand team was thrilled with our work, particularly our crystal trail animation, which they decided to use across all the rest of their digital touchpoints.
