Integrated Brand Forum

Every year, Merck brings together their global and regional brand teams to engage and educate its global brand strategy initiatives. As the global meeting grew each year, the logistics and cost of gathering everyone for face-to-face meetings became more complicated.

At MRM we were tasked with designing a virtually integrated brand forum composed of dynamic and responsive templates to encourage global participation seamlessly. A live town hall streamed via the platform allowing participants the opportunity to view and engage with senior management. Other key activations included the annual Brand Olympics and Knowledge Forum.