Cast@Haleon
Haleon's in-house creative department and studio.In 2024, I had the privilege of serving as a freelance Creative Director for Cast, Haleon's in-house creative studio and department. This awesome opportunity allowed me to work across their extensive portfolio of renowned consumer health and wellness brands. I led a talented and agile creative team, delivering innovative creative and design solutions across a wide range of mediums and digital formats.
A major highlight of this role was having full access to Haleon’s fully equipped onsite studio, where I got to design and direct multiple video and photo shoots, for both consumer campaigns and internal promotions.
Below are a few examples some of the brand campaigns and projects that I was fortunate to lead, create, and collaborate on.
2024 Cast Sizzle Reel:
Flonase Sustainable Packaging OLV:
In the spring of 2024, Flonase was gearing up to introduce its new eco-friendly, paper-recyclable packaging. The brand team turned to us, to help build excitement around the launch by creating a series of HTML5 banners and an OLV.
Theracough Product Portfolio OLV:
The Theracough brand team approached us to assist with the launch of their new product portfolio by creating a 30-second OLV. The concept was to dramatize the frustration of having a cough through various everyday scenarios, ultimately revealing the new product lineup.