Introducing New Eroxon Gel
North American Brand Launch & Photoshoot
Motivated by the unmet needs of over 30 million men dealing with erectile dysfunction (ED), Haleon set out to launch Eroxon, the first and only ED treatment available without a prescription in North America.
Originally slated for a launch in Q1 2025, the Eroxon team recognized the competitive landscape and made the bold move to accelerate their timeline, pushing the launch date to October 2024. With less than seven months to prepare and a tight budget, they turned to Cast, Haleon’s in-house creative department and studio, to create brand images and visual assets for universal use.
We embraced the challenge and began with a staged photoshoot in our studio. Through close collaboration with Eroxon’s brand team, we transformed those images into various consumer touchpoints, starting with their website, social, D-comm, and E-comm, then evolving to print, broadcast, and OOH. As the Creative Director, I had the privilege of directing the photoshoot and being hands-on with all creative and design initiatives that followed, helping the Eroxon team successfully meet their deadline.
Photoshoot
Consumer Touchpoint visuals
2024 Brand Launch Highlight video
To highlight the success of Eroxon’s 2024 North American brand launch and compete in Haleon’s internal Markfest Awards, the Eroxon team tasked us with creating a video submission for the “Unlock Value at Pace” category. With less than a week to prepare, we leveraged several visual assets we had produced, crafted a script, and developed a storyboard culminating, in the video below.
