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Patrick Cannata

Creative Director|Art|Design
Digital Brand Refresh

Introducing Blue by ADT

Security and smart-home leader ADT wanted to rebrand its recently acquired Lifeshield DIY solutions suite to Blue by ADT.

At MRM McCann, we we’re tasked with establishing the new digital presence of Blue. Our first step was to revamp the previous website’s look and feel. We focused on simplicity and functionality, resulting in a more contemporary, clean look and a user-friendly website that effectively showcases the company’s range of products for a more engaging overall experience.

Homepage, User Flow

Mobile

CATEGORY PAGES

ADT Configurator

What do you want to protect?

ADT was looking to transform their online customer interaction. Our solution was to create a configurator on ADT.com that allows people to discover just how versatile and diverse the ADT human protection offering is and provides a recommended protection package customized to fit each customer’s unique needs.