Digital Brand Refresh
Introducing Blue by ADT
Security and smart-home leader ADT wanted to rebrand its recently acquired Lifeshield DIY solutions suite to Blue by ADT.At MRM McCann, we we’re tasked with establishing the new digital presence of Blue. Our first step was to revamp the previous website’s look and feel. We focused on simplicity and functionality, resulting in a more contemporary, clean look and a user-friendly website that effectively showcases the company’s range of products for a more engaging overall experience.
Homepage, User Flow
Mobile
CATEGORY PAGES
ADT Configurator
What do you want to protect?
ADT was looking to transform their online customer interaction. Our solution was to create a configurator on ADT.com that allows people to discover just how versatile and diverse the ADT human protection offering is and provides a recommended protection package customized to fit each customer’s unique needs.
