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Patrick Cannata

Creative Director/Art/Design
Digital Brand Refresh

Introducing Blue by ADT

Security and smart-home leader ADT wanted to rebrand its recently acquired Lifeshield DIY solutions suite to Blue by ADT.

At MRM McCann, we were tasked with establishing the new digital presence of Blue. Our first step was to revamp the previous website’s look and feel. We focused on simplicity and functionality, resulting in a more contemporary, clean look and a user-friendly website that effectively showcases the company’s range of products for a more engaging overall experience. As the design process unfolded, we developed the site's resource and component library while documenting UI/UX guidelines.

Homepage, User Flow

Mobile

CATEGORY PAGES
ADT Configurator

What do you want to protect?

ADT was looking to transform their online customer interaction. Our solution was to create a configurator on ADT.com that allows people to discover just how versatile and diverse the ADT human protection offering is and provides a recommended protection package customized to fit each customer’s unique needs.
Cast @ HaleonIn-House Creative Dept. & Studio–Sizzle Reel &Various Brand Campaigns Enfamil–Let’s Fuel the WonderGlobal Brand Guidelines Advil–Dynamic Content Optimization Pilot Program–Targeted Relief Partnershipwith MLP Verizon fios–750 Instant DropsSocial Activation Blue by ADT–Digital Brand Refresh UI & UX Design Eroxon–North American Brand Launch& Photoshoot Verizon CRM–Various DM & Email Campaigns Emergen-C–Product Portfolio OLV &OOH Digital Banners State Farm–Da Double Down Fantasy FootballSocial Activation Verizon fios–Enhanced Digital Welcome Kit UI & UX Design Rolex–Partnership with Formula 1 State Farm–Neighborhood AssistSocial Activation State Farm–Simple Insights Learning CenterUI & UX Design U.S. Army National Guard–Brand Awareness & Acquisition Merck–Integrated Brand Forum Various Rich Media Campaigns-Reuters   |   Rolex   |   State Farm