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Patrick Cannata

Creative Director|Art|Design

Various rich media campaigns

Reuters

Wider Image App

Partnership with nytimes.com

The assignment was to develop a rich media experience on nytimes.com introducing a unique iPad app that presents an unprecedented journalistic photography experience though a library of award winning images and providing the insights of the photographers who were there to capture these world events.

The rich media unit succeeded in generating extremely high engagement, with 85% of clicks downloading the app. The Wider Image app won a place as an Editor's Choice on iTunes and ranked in the top 10 for free apps, number two in the photo and video category.

Page Takeover

HOMEPAGE PUSHDOWN

Rolex

Testimonee Rich Media Units

‘Testimonee’ is the term Rolex uses to refer to the select few whom they choose to partner with as a brand ambassador. The roster of Testimonees includes some of the most influential names in the world of the arts, sport, innovation, and exploration. Testimonee campaigns have been wildly successful for the brand, below are a few I had the privilege of getting to work on for the digital landscape.

Yuja Wan

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Angelique Kerber

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Rickie Fowler

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State Farm

Various rich media campaigns

Yahoo: homepage take over

Tremor, Video carousel unit

Geo Location Enabled, Agent Locater