https://cannatainteractive.com Patrick Cannata Fri, 24 Jan 2025 01:00:38 +0000 https://cannatainteractive.com en https://cannatainteractive.com/Thumb-Grid-15 Wed, 16 Nov 2022 18:16:01 +0000 Patrick Cannata https://cannatainteractive.com/Thumb-Grid-15 <img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/0ca701baaccd68fffc46b506b39b6031a56102df2267f46493eaae2b8fa1d102/Cast_Th_600x600.jpg" data-mid="223831877" border="0" alt="Cast @ HaleonIn-House Creative Dept. &amp; Studio&ndash;Sizzle Reel &amp;Various Brand Campaigns" data-caption="&lt;span&gt;Cast @ Haleon&lt;br&gt;In-House Creative Dept. &amp; Studio&lt;br&gt;–&lt;br&gt;Sizzle Reel &amp;&lt;br&gt;Various Brand Campaigns&lt;/span&gt;" src="https://freight.cargo.site/w/350/i/0ca701baaccd68fffc46b506b39b6031a56102df2267f46493eaae2b8fa1d102/Cast_Th_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/0b1c0264a924760aa6e9382495eff8590ddd26ca08b0504cfbbe4aa7d981bd81/Enfa_Thumb.jpg" data-mid="179994107" border="0" alt="Enfamil&ndash;Let&rsquo;s Fuel the WonderGlobal Brand Guidelines" data-caption="&lt;span&gt;Enfamil&lt;br&gt;–&lt;br&gt;Let’s Fuel the Wonder&lt;br&gt;Global Brand Guidelines&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/0b1c0264a924760aa6e9382495eff8590ddd26ca08b0504cfbbe4aa7d981bd81/Enfa_Thumb.jpg" /> <img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/eff786b81d09f00d0bd6f334ffeaedb71cebe2bc34b3b86e8e3eba727a4ca77e/Advil_Th_600x600.jpg" data-mid="223831878" border="0" alt="Advil&ndash;Dynamic Content Optimization Pilot Program&ndash;Targeted Relief Partnershipwith MLP" data-caption="&lt;span&gt;Advil&lt;br&gt;–&lt;br&gt;Dynamic Content Optimization &lt;br&gt;Pilot Program&lt;br&gt;–&lt;br&gt;Targeted Relief Partnership&lt;br&gt;with MLP&lt;/span&gt;" src="https://freight.cargo.site/w/350/i/eff786b81d09f00d0bd6f334ffeaedb71cebe2bc34b3b86e8e3eba727a4ca77e/Advil_Th_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/97b70a2417acbb02c55f8fd6d76aa99a9cb18e17bfd31010a6945d5bc9e6c247/VZ_750_600x600.jpg" data-mid="199235839" border="0" alt="Verizon fios&ndash;750 Instant DropsSocial Activation" data-caption="&lt;span&gt;Verizon fios&lt;br&gt;–&lt;br&gt;750 Instant Drops&lt;br&gt;Social Activation&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/97b70a2417acbb02c55f8fd6d76aa99a9cb18e17bfd31010a6945d5bc9e6c247/VZ_750_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/406f965e99301b022159578bc3b8e1e4dbaa62ed7faa9f427fe3219554a9e66b/ADT_600x600.jpg" data-mid="159281021" border="0" alt="Blue by ADT&ndash;Digital Brand Refresh UI &amp; UX Design" data-caption="&lt;span&gt;Blue by ADT&lt;br&gt;–&lt;br&gt;Digital Brand Refresh&lt;br&gt; UI &amp; UX Design&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/406f965e99301b022159578bc3b8e1e4dbaa62ed7faa9f427fe3219554a9e66b/ADT_600x600.jpg" /> <img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/5b88219969eeca77c881db900c73f5bb05d8e545fbb421b78ade87f9f4cfada9/Eroxon_Th_600x600.png" data-mid="224527628" border="0" alt="Eroxon&ndash;North American Brand Launch&amp; Photoshoot" data-caption="&lt;span&gt;Eroxon&lt;br&gt;–&lt;br&gt;North American Brand Launch&lt;br&gt;&amp; Photoshoot&lt;/span&gt;" src="https://freight.cargo.site/w/350/i/5b88219969eeca77c881db900c73f5bb05d8e545fbb421b78ade87f9f4cfada9/Eroxon_Th_600x600.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2f8ebd3b2da6a2c151e2a4f78187a57b994a8d6f8b133f9d4b89a0ecf0caa99e/VZ_eDM_600x600_th.png" data-mid="159281034" border="0" alt="Verizon CRM&ndash;Various DM &amp; Email Campaigns" data-caption="&lt;span&gt;Verizon CRM&lt;br&gt;–&lt;br&gt;Various DM &amp; Email Campaigns&lt;/span&gt;" src="https://freight.cargo.site/w/1000/i/2f8ebd3b2da6a2c151e2a4f78187a57b994a8d6f8b133f9d4b89a0ecf0caa99e/VZ_eDM_600x600_th.png" /> <img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/bb0042cfb13ac9289f61590274fa88ac51ca01b4379f5de7ffd39d2cf28bd7e2/EMC_Th_600x600.jpg" data-mid="223831880" border="0" alt="Emergen-C&ndash;Product Portfolio OLV &amp;OOH Digital Banners" data-caption="&lt;span&gt;Emergen-C&lt;br&gt;–&lt;br&gt;Product Portfolio OLV &amp;&lt;br&gt;OOH Digital Banners&lt;/span&gt;" src="https://freight.cargo.site/w/350/i/bb0042cfb13ac9289f61590274fa88ac51ca01b4379f5de7ffd39d2cf28bd7e2/EMC_Th_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/42939b778865720968be267cca8c78933555b80a7a924461dbae4180ce7da214/SFDDD_600x600_TH.jpg" data-mid="159281032" border="0" alt="State Farm&ndash;Da Double Down Fantasy FootballSocial Activation" data-caption="&lt;span&gt;State Farm&lt;br&gt;–&lt;br&gt;Da Double Down Fantasy Football&lt;br&gt;Social Activation&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/42939b778865720968be267cca8c78933555b80a7a924461dbae4180ce7da214/SFDDD_600x600_TH.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/930f67d4664bc00c329d36116fc3f49161f27a35dcc158b03dc86db8afb0afd4/VZ_DWK_600x600.jpg" data-mid="159281019" border="0" alt="Verizon fios&ndash;Enhanced Digital Welcome Kit UI &amp; UX Design" data-caption="&lt;span&gt;Verizon fios&lt;br&gt;–&lt;br&gt;Enhanced Digital Welcome Kit&lt;br&gt; UI &amp; UX Design&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/930f67d4664bc00c329d36116fc3f49161f27a35dcc158b03dc86db8afb0afd4/VZ_DWK_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/170d428dd4e005a31fbf4006e15d10bc1698c51a1fc19037662e22ee3d45a413/Rolex_Thumb_600x600.jpg" data-mid="159281031" border="0" alt="Rolex&ndash;Partnership with Formula 1" data-caption="&lt;span&gt;Rolex&lt;br&gt;–&lt;br&gt;Partnership with Formula 1&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/170d428dd4e005a31fbf4006e15d10bc1698c51a1fc19037662e22ee3d45a413/Rolex_Thumb_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/435d906aaf53bc829ad2c360e3d7927266305f23c7fefeaf7d1f9106fb170a07/SFNA_600x600.jpg" data-mid="159281020" border="0" alt="State Farm&ndash;Neighborhood AssistSocial Activation" data-caption="&lt;span&gt;State Farm&lt;br&gt;–&lt;br&gt;Neighborhood Assist&lt;br&gt;Social Activation&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/435d906aaf53bc829ad2c360e3d7927266305f23c7fefeaf7d1f9106fb170a07/SFNA_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/f0e28dae898b4ef953c58b14f16d92b5cc2386603d46a80988545d2f480bf72d/SF_SI_600x600.jpg" data-mid="159281023" border="0" alt="State Farm&ndash;Simple Insights Learning CenterUI &amp; UX Design" data-caption="&lt;span&gt;State Farm&lt;br&gt;–&lt;br&gt;Simple Insights Learning Center&lt;br&gt;UI &amp; UX Design&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/f0e28dae898b4ef953c58b14f16d92b5cc2386603d46a80988545d2f480bf72d/SF_SI_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/2a4b59ec2dcb93fe6f86772d29ab096f70aef40a507656bc653910c0d1df7ce6/ARNG_600x600.jpg" data-mid="159281014" border="0" alt="U.S. Army National Guard&ndash;Brand Awareness &amp; Acquisition" data-caption="&lt;span&gt;U.S. Army National Guard&lt;br&gt;–&lt;br&gt;Brand Awareness &amp; Acquisition&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/2a4b59ec2dcb93fe6f86772d29ab096f70aef40a507656bc653910c0d1df7ce6/ARNG_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/3b0fbb8b7447354a44cd850137d3f9b778910c4f7de89b96a51465936fb7be10/Merck_TH_600x600.jpg" data-mid="159281033" border="0" alt="Merck&ndash;Integrated Brand Forum" data-caption="&lt;span&gt;Merck&lt;br&gt;–&lt;br&gt;Integrated Brand Forum&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/3b0fbb8b7447354a44cd850137d3f9b778910c4f7de89b96a51465936fb7be10/Merck_TH_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/d67a804e158f826c72a174ac1bd93548f5ec15f9aac5539dff9593d90a54a41f/VariousRM_600x600.jpg" data-mid="159281035" border="0" alt="Various Rich Media Campaigns-Reuters&amp;nbsp;&amp;nbsp;&amp;nbsp;|&amp;nbsp;&amp;nbsp;&amp;nbsp;Rolex&amp;nbsp;&amp;nbsp;&amp;nbsp;|&amp;nbsp;&amp;nbsp;&amp;nbsp;State Farm" data-caption="&lt;span&gt;Various Rich Media Campaigns&lt;br&gt;-&lt;br&gt;Reuters&amp;nbsp;&amp;nbsp;&amp;nbsp;|&amp;nbsp;&amp;nbsp;&amp;nbsp;Rolex&amp;nbsp;&amp;nbsp;&amp;nbsp;|&amp;nbsp;&amp;nbsp;&amp;nbsp;State Farm&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/d67a804e158f826c72a174ac1bd93548f5ec15f9aac5539dff9593d90a54a41f/VariousRM_600x600.jpg" /> https://cannatainteractive.com/Information Thu, 03 Jun 2021 20:39:52 +0000 Patrick Cannata https://cannatainteractive.com/Information Hello My name is Patrick, but I also go by Pat. I’m a multi-disciplinary Creative (Art) Director and Design Director with extensive experience deeply rooted in brand development, integrated design, and advertising. Throughout my career, I've had the privilege of creating innovative brand campaigns across a wide range of mediums that have generated impactful results and exceeded client expectations. The work also happens to be designed quite beautifully, or at least that’s what the voices in my head have been telling me. I’ve essentially split my career between full-time roles and currently as a freelancer, or more accurately, a “perma-lancer.” I've been fortunate to collaborate with several well-known NYC ad agencies on a diverse range of blue-chip accounts. Additionally, I have recent experience working in-house, where I led the creative department and studio at Haleon working across their diverse portfolio of consumer health and wellness brands. I am always open to learning about new creative, design, and brand development opportunities, whether full-time or freelance, agency or in-house. I can be found on LinkedIn, or you can send an email my way if you're interested in working together or just looking to say “Hello”. <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/c1e664c26bbd19f42e88bdb871cd672c67f901c249170901c3f63e9c46e2159b/ProfilePic_v2.png" data-mid="110309075" border="0" src="https://freight.cargo.site/w/900/i/c1e664c26bbd19f42e88bdb871cd672c67f901c249170901c3f63e9c46e2159b/ProfilePic_v2.png" /> https://cannatainteractive.com/Stats Fri, 03 Jan 2025 19:05:18 +0000 Patrick Cannata https://cannatainteractive.com/Stats Agencies Cast, Haleon’s In-House Creative Dept. &amp; StudioFreelance Creative Director2024 RAPPFreelance Associate Creative Director11.2023 — 12.2023 Juice Pharma&nbsp;Freelance Art Director10.2023 FKA PublicisFreelance Creative Lead, ACD10.2021 — 09.2023 MRM McCannFreelance Creative Director, Art Director, Design Director01.2017 — 10.2021 JWTFreelance Associate Creative Director04.2018 — 07.2018 DDBAssociate Creative Director12.2012 — 12.2016 Ogilvy &amp; MatherAssociate Creative Director04.2008 — 12.2012 FreelanceBBDO, CDMi, Digitas, Deutsch, Flightpath, S&amp;H, TrueNorthArt Director, Developer09.2006 — 04.2008 Stein IASArt Director, Developer11.2004 — 09.2006 BRAND Accounts ADT, Advil, American Express, AT&amp;T, Barclays, Benefiber, BlackRock, British Airways, Castrol, Centrum, Cigna, Cisco, Citi Bank, Cotton, Crystal Cruises, Diageo, Discovery Channel, Domtar, DuPont, Electrolux, Emergen-C, Exxon, FedEx, Flonase, GE Capital, GSK, Haleon, Honeywell, IBM, IHG, iShares, Johnson&amp;Johnson, Kmart, Lifelock, LYBALVI, Mastercard, Medco, Merck, Meredith, MetLife, Nestle, NFL, Nexium, NY Transit Center, Onstor, Olympus, Pfizer, Philips Norelco, Proactiv, Reuters, Robitussin, Rolex, Sanofi, Sears, Sensodyne, State Farm Bank, State Farm, Target, Theraflu, Tums, Tylenol, U.S. Army, U.S. Postal Service, UPS, Verizon, Virgin Mobile, Voltaren, VMS, Ziff Davis https://cannatainteractive.com/Thumb-Grid-17 Fri, 29 Sep 2023 21:25:11 +0000 Patrick Cannata https://cannatainteractive.com/Thumb-Grid-17 <img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/b7695df51aa599613a160184786ea0a733f722f0d8b838420eca0ec1f02472db/Cast_Th_600x600.jpg" data-mid="223834041" border="0" alt="Cast @ HaleonIn-House Creative Dept. &amp; Studio&ndash;Sizzle Reel &amp;Various Brand Campaigns" data-caption="&lt;span&gt;Cast @ Haleon&lt;br&gt;In-House Creative Dept. &amp; Studio&lt;br&gt;–&lt;br&gt;Sizzle Reel &amp;&lt;br&gt;Various Brand Campaigns&lt;/span&gt;" src="https://freight.cargo.site/w/350/i/b7695df51aa599613a160184786ea0a733f722f0d8b838420eca0ec1f02472db/Cast_Th_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/0b1c0264a924760aa6e9382495eff8590ddd26ca08b0504cfbbe4aa7d981bd81/Enfa_Thumb.jpg" data-mid="192276205" border="0" alt="Enfamil&ndash;Let&rsquo;s Fuel the WonderGlobal Brand Guidelines" data-caption="&lt;span&gt;Enfamil&lt;br&gt;–&lt;br&gt;Let’s Fuel the Wonder&lt;br&gt;Global Brand Guidelines&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/0b1c0264a924760aa6e9382495eff8590ddd26ca08b0504cfbbe4aa7d981bd81/Enfa_Thumb.jpg" /> <img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/2d13e8651d32ca426e58bfad2483d0693ed976e2e2da77ecb57ab9a137fe964f/Advil_Th_600x600.jpg" data-mid="223834045" border="0" alt="Advil&ndash;Dynamic Content Optimization Pilot Program&ndash;Targeted Relief Partnershipwith MLP" data-caption="&lt;span&gt;Advil&lt;br&gt;–&lt;br&gt;Dynamic Content Optimization &lt;br&gt;Pilot Program&lt;br&gt;–&lt;br&gt;Targeted Relief Partnership&lt;br&gt;with MLP&lt;/span&gt;" src="https://freight.cargo.site/w/350/i/2d13e8651d32ca426e58bfad2483d0693ed976e2e2da77ecb57ab9a137fe964f/Advil_Th_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/77a213dd03b8d02861cf707c4a43f5f4c3587d1be033713adba51e92804c58e2/VZ_750_600x600.jpg" data-mid="199235982" border="0" alt="Verizon fios&ndash;750 Instant DropsSocial Activation" data-caption="&lt;span&gt;Verizon fios&lt;br&gt;–&lt;br&gt;750 Instant Drops&lt;br&gt;Social Activation&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/77a213dd03b8d02861cf707c4a43f5f4c3587d1be033713adba51e92804c58e2/VZ_750_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/406f965e99301b022159578bc3b8e1e4dbaa62ed7faa9f427fe3219554a9e66b/ADT_600x600.jpg" data-mid="192276189" border="0" alt="Blue by ADT&ndash;Digital Brand Refresh UI &amp; UX Design" data-caption="&lt;span&gt;Blue by ADT&lt;br&gt;–&lt;br&gt;Digital Brand Refresh&lt;br&gt; UI &amp; UX Design&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/406f965e99301b022159578bc3b8e1e4dbaa62ed7faa9f427fe3219554a9e66b/ADT_600x600.jpg" /> <img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/48e62621a67421f48b61bdaf7d8a5ca604ca623795382110d169efed6a86b4b3/Eroxon_Th_600x600.png" data-mid="224527860" border="0" alt="Eroxon&ndash;North American Brand Launch&amp; Photoshoot" data-caption="&lt;span&gt;Eroxon&lt;br&gt;–&lt;br&gt;North American Brand Launch&lt;br&gt;&amp; Photoshoot&lt;/span&gt;" src="https://freight.cargo.site/w/350/i/48e62621a67421f48b61bdaf7d8a5ca604ca623795382110d169efed6a86b4b3/Eroxon_Th_600x600.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2f8ebd3b2da6a2c151e2a4f78187a57b994a8d6f8b133f9d4b89a0ecf0caa99e/VZ_eDM_600x600_th.png" data-mid="192276203" border="0" alt="Verizon CRM&ndash;Various DM &amp; Email Campaigns" data-caption="&lt;span&gt;Verizon CRM&lt;br&gt;–&lt;br&gt;Various DM &amp; Email Campaigns&lt;/span&gt;" src="https://freight.cargo.site/w/1000/i/2f8ebd3b2da6a2c151e2a4f78187a57b994a8d6f8b133f9d4b89a0ecf0caa99e/VZ_eDM_600x600_th.png" /> <img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/5bb1b6143c3bf6471b87263933a5d126245f35d7e94b1ee9cd93332f50f6c0e2/EMC_Th_600x600.jpg" data-mid="223834047" border="0" alt="Emergen-C&ndash;Product Portfolio OLV &amp;OOH Digital Banners" data-caption="&lt;span&gt;Emergen-C&lt;br&gt;–&lt;br&gt;Product Portfolio OLV &amp;&lt;br&gt;OOH Digital Banners&lt;/span&gt;" src="https://freight.cargo.site/w/350/i/5bb1b6143c3bf6471b87263933a5d126245f35d7e94b1ee9cd93332f50f6c0e2/EMC_Th_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/42939b778865720968be267cca8c78933555b80a7a924461dbae4180ce7da214/SFDDD_600x600_TH.jpg" data-mid="192276201" border="0" alt="State Farm&ndash;Da Double Down Fantasy FootballSocial Activation" data-caption="&lt;span&gt;State Farm&lt;br&gt;–&lt;br&gt;Da Double Down Fantasy Football&lt;br&gt;Social Activation&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/42939b778865720968be267cca8c78933555b80a7a924461dbae4180ce7da214/SFDDD_600x600_TH.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/930f67d4664bc00c329d36116fc3f49161f27a35dcc158b03dc86db8afb0afd4/VZ_DWK_600x600.jpg" data-mid="192276187" border="0" alt="Verizon fios&ndash;Enhanced Digital Welcome Kit UI &amp; UX Design" data-caption="&lt;span&gt;Verizon fios&lt;br&gt;–&lt;br&gt;Enhanced Digital Welcome Kit&lt;br&gt; UI &amp; UX Design&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/930f67d4664bc00c329d36116fc3f49161f27a35dcc158b03dc86db8afb0afd4/VZ_DWK_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/170d428dd4e005a31fbf4006e15d10bc1698c51a1fc19037662e22ee3d45a413/Rolex_Thumb_600x600.jpg" data-mid="192276199" border="0" alt="Rolex&ndash;Partnership with Formula 1" data-caption="&lt;span&gt;Rolex&lt;br&gt;–&lt;br&gt;Partnership with Formula 1&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/170d428dd4e005a31fbf4006e15d10bc1698c51a1fc19037662e22ee3d45a413/Rolex_Thumb_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/435d906aaf53bc829ad2c360e3d7927266305f23c7fefeaf7d1f9106fb170a07/SFNA_600x600.jpg" data-mid="192276188" border="0" alt="State Farm&ndash;Neighborhood AssistSocial Activation" data-caption="&lt;span&gt;State Farm&lt;br&gt;–&lt;br&gt;Neighborhood Assist&lt;br&gt;Social Activation&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/435d906aaf53bc829ad2c360e3d7927266305f23c7fefeaf7d1f9106fb170a07/SFNA_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/f0e28dae898b4ef953c58b14f16d92b5cc2386603d46a80988545d2f480bf72d/SF_SI_600x600.jpg" data-mid="192276191" border="0" alt="State Farm&ndash;Simple Insights Learning CenterUI &amp; UX Design" data-caption="&lt;span&gt;State Farm&lt;br&gt;–&lt;br&gt;Simple Insights Learning Center&lt;br&gt;UI &amp; UX Design&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/f0e28dae898b4ef953c58b14f16d92b5cc2386603d46a80988545d2f480bf72d/SF_SI_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/2a4b59ec2dcb93fe6f86772d29ab096f70aef40a507656bc653910c0d1df7ce6/ARNG_600x600.jpg" data-mid="192276182" border="0" alt="U.S. Army National Guard&ndash;Brand Awareness &amp; Acquisition" data-caption="&lt;span&gt;U.S. Army National Guard&lt;br&gt;–&lt;br&gt;Brand Awareness &amp; Acquisition&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/2a4b59ec2dcb93fe6f86772d29ab096f70aef40a507656bc653910c0d1df7ce6/ARNG_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/3b0fbb8b7447354a44cd850137d3f9b778910c4f7de89b96a51465936fb7be10/Merck_TH_600x600.jpg" data-mid="192276202" border="0" alt="Merck&ndash;Integrated Brand Forum" data-caption="&lt;span&gt;Merck&lt;br&gt;–&lt;br&gt;Integrated Brand Forum&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/3b0fbb8b7447354a44cd850137d3f9b778910c4f7de89b96a51465936fb7be10/Merck_TH_600x600.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/d67a804e158f826c72a174ac1bd93548f5ec15f9aac5539dff9593d90a54a41f/VariousRM_600x600.jpg" data-mid="192276204" border="0" alt="Various Rich Media Campaigns-Reuters&amp;nbsp;&amp;nbsp;&amp;nbsp;|&amp;nbsp;&amp;nbsp;&amp;nbsp;Rolex&amp;nbsp;&amp;nbsp;&amp;nbsp;|&amp;nbsp;&amp;nbsp;&amp;nbsp;State Farm" data-caption="&lt;span&gt;Various Rich Media Campaigns&lt;br&gt;-&lt;br&gt;Reuters&amp;nbsp;&amp;nbsp;&amp;nbsp;|&amp;nbsp;&amp;nbsp;&amp;nbsp;Rolex&amp;nbsp;&amp;nbsp;&amp;nbsp;|&amp;nbsp;&amp;nbsp;&amp;nbsp;State Farm&lt;/span&gt;" src="https://freight.cargo.site/w/600/i/d67a804e158f826c72a174ac1bd93548f5ec15f9aac5539dff9593d90a54a41f/VariousRM_600x600.jpg" /> https://cannatainteractive.com/Intro-5 Mon, 23 Dec 2024 22:46:32 +0000 Patrick Cannata https://cannatainteractive.com/Intro-5 Haleon Cast@Haleon Haleon's in-house creative department and studio.In 2024, I had the privilege of serving as a freelance Creative Director for Cast, Haleon's in-house creative department and studio. This awesome opportunity allowed me to work across their extensive portfolio of renowned consumer health and wellness brands. I led a talented and agile creative team, delivering innovative creative and design solutions across a wide range of digital channels and print formats increasing the volume of deliverables while optimizing the creative team’s workflow. A major highlight of this role was having full access to Haleon’s fully equipped onsite studio. I had the opportunity to design and direct several video and photo shoots for both consumer campaigns and internal promotions. One of the many ways I promoted the studio was by collaborating with the various brand teams and cross-functional stakeholders, recommending ways to evolve their content into new projects and channels during the shoots and in post-production. This approach not only enhanced efficiency and reduced overall costs but also increased the volume of deliverables and strengthened the studio's reputation within the walls of Haleon. Below are a few examples of the brand campaigns and projects that I was fortunate to lead, create, and collaborate on. <img width="676" height="481" width_o="676" height_o="481" data-src="https://freight.cargo.site/t/original/i/b46b905841af4b06e0ec1bb8c119d76a67ad26727427dfd51950f70cb0180fac/Haleon-Brand-Portfolio.png" data-mid="223836889" border="0" src="https://freight.cargo.site/w/676/i/b46b905841af4b06e0ec1bb8c119d76a67ad26727427dfd51950f70cb0180fac/Haleon-Brand-Portfolio.png" /> https://cannatainteractive.com/Sizzle-Reel Mon, 23 Dec 2024 22:34:55 +0000 Patrick Cannata https://cannatainteractive.com/Sizzle-Reel 2024 Cast Sizzle Reel: https://cannatainteractive.com/Centrum Fri, 24 Jan 2025 01:00:38 +0000 Patrick Cannata https://cannatainteractive.com/Centrum Centrum Superblends Product Launch &amp; Photoshoot: The Centrum brand team was gearing up to launch Centrum Superblends, a new high-potency multivitamin formulated with a unique blend of 25 vitamins and minerals to support overall wellbeing. One of the key factors that they were looking to convey was the product’s recyclable aluminum packaging, designed to best protect product potency. To get the momentum going, the Cast team began with a product photoshoot in our in-house studio. We then utilized these images to develop a range of brand assets for various consumer touchpoints. As Creative Director, I oversaw the photoshoot and played a crucial role in the subsequent creative and design initiatives, successfully introducing Centrum Superblends to the market. Photoshoot <img width="1600" height="640" width_o="1600" height_o="640" data-src="https://freight.cargo.site/t/original/i/bd0950b0e131d7138d211c8bd84f6d06b54564594cf8edd606bb3fabb6d9963a/Collage-1.jpg" data-mid="225431238" border="0" src="https://freight.cargo.site/w/1000/i/bd0950b0e131d7138d211c8bd84f6d06b54564594cf8edd606bb3fabb6d9963a/Collage-1.jpg" /><img width="1600" height="640" width_o="1600" height_o="640" data-src="https://freight.cargo.site/t/original/i/735c1ba2b32764cbe351c685ff5f6599456c0050b9aa7cbcdf7cf7e5cfc718d1/Collage-2.jpg" data-mid="225431233" border="0" src="https://freight.cargo.site/w/1000/i/735c1ba2b32764cbe351c685ff5f6599456c0050b9aa7cbcdf7cf7e5cfc718d1/Collage-2.jpg" /> Putting the Photos to work <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/79f411a6e715383e06405df56cb963a0232c606af61d2a684a66446900073991/Centrum-HP.jpg" data-mid="225430165" border="0" src="https://freight.cargo.site/w/1000/i/79f411a6e715383e06405df56cb963a0232c606af61d2a684a66446900073991/Centrum-HP.jpg" /> <img width="540" height="1080" width_o="540" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6211af6864607c0b30a94e2c5f37d296fa7ecb4837019fc16df890705d19fcb/iPhone-IG-1.jpg" data-mid="225430677" border="0" src="https://freight.cargo.site/w/540/i/b6211af6864607c0b30a94e2c5f37d296fa7ecb4837019fc16df890705d19fcb/iPhone-IG-1.jpg" /> <img width="540" height="1080" width_o="540" height_o="1080" data-src="https://freight.cargo.site/t/original/i/921761fa1ed8705b06f886e93b4363df0afce5bdba028301928a2021be72c1e9/iPhone-IG-2.jpg" data-mid="225430678" border="0" src="https://freight.cargo.site/w/540/i/921761fa1ed8705b06f886e93b4363df0afce5bdba028301928a2021be72c1e9/iPhone-IG-2.jpg" /> <img width="1160" height="1080" width_o="1160" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8fea9f085107912210a87c1413de551a7e7b1b15c20943389388402c076fdeb/Tablet-Target.jpg" data-mid="225430679" border="0" src="https://freight.cargo.site/w/1000/i/b8fea9f085107912210a87c1413de551a7e7b1b15c20943389388402c076fdeb/Tablet-Target.jpg" /> https://cannatainteractive.com/Haleon Mon, 06 Jan 2025 21:37:15 +0000 Patrick Cannata https://cannatainteractive.com/Haleon Haleon: Although the majority of the work we were tasked with was spread across Haleon’s diverse portfolio of consumer health and wellness brands, we also got to work on several internal projects and campaigns. Below are a few examples of how we collaborated with different departments to promote their capabilities, highlight their successes, and generate overall awareness. Cosmos Studies: Centrum, a leading multivitamin brand, tasked us with designing the publication results for their COSMOS studies, which are large-scale clinical trials exploring the health effects of multivitamin supplements. <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee19ca7e31eaa8b53e98e1c8da07391f321180d3ec9f74915b40b899837c9b3d/CosmosStudies_960x1080_1.jpg" data-mid="224250665" border="0" src="https://freight.cargo.site/w/960/i/ee19ca7e31eaa8b53e98e1c8da07391f321180d3ec9f74915b40b899837c9b3d/CosmosStudies_960x1080_1.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/197039d7ea8f1114fa73eaef8b124b0ca3ce2a5724718a1f3b5fe508125291bc/CosmosStudies_960x1080_2.jpg" data-mid="224250961" border="0" src="https://freight.cargo.site/w/960/i/197039d7ea8f1114fa73eaef8b124b0ca3ce2a5724718a1f3b5fe508125291bc/CosmosStudies_960x1080_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4000eee485e2564986d6f2c9761b184a1c95b1a2e23f1ba4ecfec107c17d0e5/CosmosStudies_1920x1080.jpg" data-mid="224250667" border="0" src="https://freight.cargo.site/w/1000/i/e4000eee485e2564986d6f2c9761b184a1c95b1a2e23f1ba4ecfec107c17d0e5/CosmosStudies_1920x1080.jpg" /> Perfomance Marketing Promotional Video: The Performance Marketing team approached us seeking to promote the benefits of accessible advertising while also raising awareness about their department and the range of offerings available across Haleon’s various brands. To achieve this, we created a promotional OLV. After collaborating on the script and a few last-minute rewrites, we filmed the video in just a few hours at the onsite studio. We ensured the video reflected Haleon’s brand identity to avoid any potential confusion with third-party vendors they aimed to attract business from. 2024 Shopper Highlight Video: To highlight the results of Haleon’s 2024 Well Within Reach program and compete in Haleon’s internal Markfest Awards, the Shopper team tasked us with creating a video submission for the “Unlock Value at Pace” category.&nbsp;With only a few Excel docs and limited creative assets, we developed an outline and wrote a script culminating in the video below... in less than a week. 2024 CX Highlight Video: The CX team had a successful year by embracing a “Consumer First, Always” approach. They wanted a video that reflected this and serve as their submission for the Markfest Awards in the “Advanced Personalization” category.&nbsp;Similar to our experience with other teams for whom we were creating submission videos, we had limited content to work with and very little time to produce the video below. https://cannatainteractive.com/Flonase Thu, 26 Dec 2024 22:33:29 +0000 Patrick Cannata https://cannatainteractive.com/Flonase Flonase Sustainable Packaging OLV: In the spring of 2024, Flonase was gearing up to introduce its new eco-friendly, paper-recyclable packaging. The brand team turned to us, to help build excitement around the launch by creating a series of HTML5 banners and an OLV. https://cannatainteractive.com/Theracough Thu, 26 Dec 2024 23:30:43 +0000 Patrick Cannata https://cannatainteractive.com/Theracough Theracough Product Portfolio OLV: The Theracough brand team approached us to assist with the launch of their new product portfolio by creating a 30-second OLV. The concept was to dramatize the frustration of having a cough through various everyday scenarios, ultimately revealing the new product lineup.